Auto Zürich

Auto Zürich 2024 will feature a greatly expanded motorcycle section

Anyone travelling by motorbike in Switzerland will soon realise why this country is at the top of the popularity scale for international tourists: Switzerland is a country straight out of a picture book. The panoramas that Switzerland throws onto the visitor's retina could not be made more beautiful, even with the help of sophisticated AI programs.

These are the best conditions for all Swiss people who regularly travel on motorized single-track vehicles. It is no wonder that motorbikes are becoming increasingly popular. Even the sober registration statistics cannot hide this trend: while the number of motorcycles in 2010 was around 651,200 vehicles, in 2023 it exceeded the 800,000 motorcycle mark for the first time (around 805,700).

This development gave the impetus to the fact that the topic of motorcycles was given significantly more space at Auto 2024 compared to previous years. In addition, massive investments were made in new modular exhibition stand design that was specifically tailored to the needs of exhibitors in the two-wheeler segment.

The response to these activities was extremely positive: We are delighted to announce that six well-known exhibitors from the motorcycle sector will be represented at this year's Auto Zurich. We will introduce them individually here in the coming weeks.

For everyone who wants to keep up to date with the latest news from the world of automobiles, we offer a new portal with our completely redesigned Instagram channel. It's like a daily digital Auto Zurich with articles reduced to the essentials, paired with expressive imagery as a new combination of information, aesthetics and emotion.

We have just provided communication support for the new MARSIEN by Marc Philipp Gemballa at its world premiere. Join us in looking forward to more exciting premieres in the coming days, which we will report on in detail.

If you like, you can now follow us on Instagram under «autozuerich_offiziell».

Tickets are now available at auto-zuerich.ch.

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