Auto Zürich

New at Auto Zürich 2023 is the MEDIA DAY, the first press day in the history of the trade fair to be specifically structured as such. It was a reaction to the steadily growing importance of Auto Zürich, the increasing lack of alternatives and the resulting desires on the part of exhibitors.

This first attempt was already a complete success: 165 accredited media professionals came to experience a total of 22 product premieres. Thanks to meticulous preparation and a highly professional directing and technical team, the event ran smoothly without any problems despite the tight schedule.

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With this result, it was clear that this module would also be part of the Auto Zürich 2024 offering. We remain true to the basic concept: the heart of the event is and remains the Auto Zürich MEDIA STAGE, a central infrastructure consisting of a technically perfectly equipped stage and a grandstand that offers media professionals optimal working conditions. Instead of having to rush after product presentations, this concept brings the premieres to those who write, post, photograph and/or film here. And all this on a stage with the best lighting, sound and presentation technology, the quality of which would exceed today's usual budgets if implemented individually. Shared use, on the other hand, creates the highest level of efficiency and effectiveness.

A new feature in 2024 will be the location in Hall 6, which will significantly improve the quality of the stay during the presentations. We are also pleased to announce that the number of productions booked there has increased significantly compared to the previous year. It is still too early to give details about the individual premieres. Of course, we will keep you updated here gradually.

For everyone who wants to keep up to date with the latest news from the world of automobiles, we offer a new portal with our completely redesigned Instagram channel. It's like a daily digital Auto Zurich with articles reduced to the essentials, paired with expressive imagery as a new combination of information, aesthetics and emotion.

At this point, we invite you to join us tomorrow (June 20th) in watching one of the most spectacular world premieres of the year: Look forward with us to the presentation of the new Bugatti, about whose new V16 engine we have already reported on our Instagram channel.

If you like, you can now follow us on Instagram under «autozuerich_offiziell».

Tickets are now available at auto-zuerich.ch.

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