Auto Zürich

Introduction of the newcomers

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Teil 2: Cadillac

Auto Zürich 2024 will feature an even larger portfolio of brands and exhibitors than last year. We will be introducing those who will be represented in the halls of Messe Zürich for the first time this year individually here in the coming weeks.

Cadillac, one of the most iconic American car brands of the last 110 years, is exhibiting at Auto Zurich for the first time. The focus is on the Cadillac LYRIQ, the brand's first electric car and the beginning of a kind of revolution for the traditional American luxury brand.

The design team clearly knew this was a big deal and went all out. The LYRIQ can certainly be described as one of the most spectacular new models in the Cadillac portfolio in recent times. Classic Cadillac design cues have been fused into an entirely new design language as the brand embraces electrification with both hands.

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The LYRIQ's Ultium EV battery platform is designed to provide a range of 530 km. Its positioning is designed to ensure a low center of gravity, which is why Cadillac describes the LYRIQ's handling as agile and responsive despite its length of 5 meters and width of 2.2 meters.

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Otherwise, the Cadillac LYRIQ is characterized by a wealth of innovations that should enable it to compete confidently with the best in its class.

With this claim, he looks back on a large number of models in the history of the brand that were the first to bring numerous automotive innovations to the market. For example, Cadillac introduced the electric starter and electric headlights. But automatic climate control and the airbag are also innovations that each made their debut on the automotive market in a Cadillac.

For everyone who wants to keep up to date with the latest news from the world of automobiles, we offer a new portal with our completely redesigned Instagram channel. It's like a daily digital Auto Zurich with articles reduced to the essentials, paired with expressive imagery as a new combination of information, aesthetics and emotion.

We have just covered the new CUPRA Terramar at its world premiere. Join us in looking forward to more exciting premieres in the coming days, which we will report on in detail.

If you like, you can now follow us on Instagram under «autozuerich_officiall».

Tickets are now available at auto-zuerich.ch

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